Want to book Allison for your event?
Speaking Topics
Women in Business: When having it all doesn’t mean doing it all.
More often than not women in business fail for reasons that have nothing to do with entrepreneurial ventures. The conversation behind women entrepreneurs and executives having it all (and managing it all) has been rooted in roles that define what it means to be a woman, run a business, and having a family. Whether that’s raising children, getting married, or achieving the mythical work-life balance, it’s a very tall order. In this inspiring and engaging presentation, Allison Hartsoe shares her own experience as the founder of three start-ups, a mother of two kids, and (still) being married for 18+ years. From switching roles with your partner, creating space and time to focus on your business, and understating why the time and number of tasks are a poor metric for balancing workloads, Allison’s funny and inspirational stories are paired with tips and solutions to life’s daily problems as a woman entrepreneur.
Securing a Seat in the C-Suite with Your Expertise
The difference between what you know and how you present it can make or break your chances of being taken seriously at work, in meetings, and in the board room. Being able to craft a story from your data insights that resonates with your intended audience (consumers or executives) is an art that isn’t taught in school. After 20+ years as a female entrepreneur with three start-ups, Allison Hartsoe has experienced firsthand what works and what doesn’t when data teams present analytic insights to the C-Suite. In this presentation, Allison teaches you how to correctly use analytics to your advantage without sounding like an amateur, shares what not to do when presenting data insights, and how to implement a method to create an executive presence at your next meeting.
When Customer Loyalty Does Not Equate to Higher Sales
In the age of social media and authenticity it’s not enough to have high ranking sales. For many businesses customer loyalty is synonymous with repeat purchases, but today’s consumers demand a level of transparency that can only be achieved with an emotional bond that surpasses a discount code. With more than 20+ years of analyzing consumer data, Allison Hartsoe teaches you the tools to create happier, bonded, and emotionally loyal customers without breaking the bank. In this talk, Allison defines the difference between transactional and emotional customer loyalty, teaches you to evaluate the long-term financial impact of loyalty programs, and shares stories from leaders who’ve implemented the Customer Equity maturity curve and pulled away from their competitors.
Videos
Microsoft One Analyst - The Clarifying Power of Customer Centricity
Data Science Now Keynote Speaker
What to Measure to be Customer Centric - Digital Analytics Association Keynote
AIM Digital Pharma East Allison Hartsoe
Order Bulk Copies of The Age of Customer Equity