Allison Hartsoe, The Age of Customer Equity — Allison Hartsoe is a customer-centric transformation leader.

Her new book ***The Age of Customer Equity*** is now available on all major outlets.

Order Your Copy Now

Customer-Centric Maturity Curve

Where do you land on the customer-centric maturity curve?

Watch and learn about the 3 levels - listen, learn, lead. Are you growing from a listener to a learner? Moving from a learner to a leader? This video provides insights into what it takes to be a leader in today’s marketplace. To find out exactly where you are on the curve take the Customer-Centric Maturity Curve Quiz.

The Age of Customer Equity Praise Reviews

“Allison Hartsoe delivers a fresh perspective on ways that corporate leaders can listen to and learn from customers.”

June Dershewitz, Data Strategy at Amazon Music and Board Chair at the Digital Analytics Association
"Put 'The Age of Customer Equity' on top of your required reading list! Allison Hartsoe has delivered the 'go-to' book on customer-centric marketing and company leadership, showing C-Suite leaders how to use data correctly, and how to listen and learn from customers."

David Mathison: CEO at the CDO Club/CDO Summit
"Don't you think of launching your next product or service before reading The Age of Customer Equity. Without knowing who your customers are, what they need, and what they really want it's not worth the exercise or the money. Let Allison show you the customer-centric way."

Zachery Anderson, Chief Data & Analytics Officer at NatWest
"If you want to “walk the walk” and not just “talk the talk” of customer centricity, Allison Hartsoe’s Age of Customer Equity delivers clear, concise, practical advice on every aspect of customer-centric marketing and leadership. It’s the best guide there is for transforming your enterprise from the way you work now to real customer-centricity."

Gary Angel, CEO, Digital Mortar
"Few people have the industry experience and data knowledge that Allison Hartsoe has. In your hands you're holding a master class on how to take your business from product-centric to customer-centric to become (and stay) a successful and sustainable company. "

Brooks Bell, Founder Brooks Bell, Board Member, Serial Entrepreneur
"Allison Hartsoe, an industry insider who has worked with dozens of Fortune 500 brands, shows exactly how companies attain the maximum possible return on their investment during a customer-centric transformation. In The Age of Customer Equity, she shares the tools you need to listen to and learn from your customers so that everyone thrives."

Denise Brosseau, CEO, Thought Leadership Lab
"Allison Hartsoe provides an MBA in customer-centric marketing and company leadership."

Anthony Choe, Founder at Provenance
"If you're interested in developing a more customer-centric business, start with this book. Allison Hartsoe's experience and expertise shine through in her case studies, interviews, and concepts. "

Jaime Colmenares, currently Head of Analytics / Marketing Intelligence @ Uber, formerly at Airbnb, eBay, and Bain & Company
"The Age of Customer Equity is a roadmap to getting to aligning your teams, rethinking your customer acquisitions, and leading your company toward a customer-centric one. In an age where everyone needs to Be Like Amazon, Allison shares the way. "

Bryan Eisenberg, New York Times bestselling author, Waiting for Your Cat to Bark & Be Like Amazon: Even a Lemonade Stand Can Do It

Allison In the News

The 10 Most Impactful Women in Technology 2020

For data-savvy marketers, there’s a new keyword: Intent with Allison Hartsoe

MAKING DATA DELIVER
Harnessing analytics makes the difference between sales lost and landed

Allison Hartsoe is a customer-centric transformation leader.

Customer-Centric Maturity Curve

Where do you land on the customer-centric maturity curve?

“Allison Hartsoe delivers a fresh perspective on ways that corporate leaders can listen to and learn from customers.”

"Put 'The Age of Customer Equity' on top of your required reading list! Allison Hartsoe has delivered the 'go-to' book on customer-centric marketing and company leadership, showing C-Suite leaders how to use data correctly, and how to listen and learn from customers."

"Don't you think of launching your next product or service before reading The Age of Customer Equity. Without knowing who your customers are, what they need, and what they really want it's not worth the exercise or the money. Let Allison show you the customer-centric way."

"Few people have the industry experience and data knowledge that Allison Hartsoe has. In your hands you're holding a master class on how to take your business from product-centric to customer-centric to become (and stay) a successful and sustainable company. "

"Allison Hartsoe provides an MBA in customer-centric marketing and company leadership."

"If you're interested in developing a more customer-centric business, start with this book. Allison Hartsoe's experience and expertise shine through in her case studies, interviews, and concepts. "

"The Age of Customer Equity is a roadmap to getting to aligning your teams, rethinking your customer acquisitions, and leading your company toward a customer-centric one. In an age where everyone needs to Be Like Amazon, Allison shares the way. "

Allison In the News

Allison Hartsoe

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