About Allison Hartsoe
Helping Private Equity Leaders Prove, Predict, and Maximize Customer Value
Private equity firms thrive on measurable impact—but too often, customer value is an untapped growth driver. That’s where I come in.
I help PE-backed businesses in manufacturing, retail, and wholesale unlock millions in hidden customer revenue using AI-driven predictive modeling. My work bridges the gap between customer insights and financial strategy, ensuring your growth initiatives translate directly into EBITDA and valuation gains.
I’ve spent 20+ years working with Fortune 500 companies, private equity firms, and fast-growing businesses to solve one core challenge: turning customer data into a competitive advantage.
Why Work With Me?
🔹 $70M in Venture Capital Raised – I’ve built and scaled three successful companies with firsthand experience driving customer-led growth.
🔹 33 Fortune 500 Clients Advised – I’ve helped companies like Intel, Nike, and GSK transform customer insights into measurable revenue gains.
🔹 Award-Winning Thought Leadership – Author of The Age of Customer Equity, named 2023 BIMA Business Marketing Book of the Year.
🔹 Recognized Industry Expert – Featured in MIT Tech Review, Forbes, NPR, CNN Europe, and CNBC.
🔹 Proven Private Equity Success – My methodology has helped PE firms locate millions in untapped portfolio value, backed by data-driven insights.
My Approach: Data-Backed, Results-Driven
🔹 Customer Equity Modeling – My AI-powered analysis pinpoints where revenue growth is hiding in your portfolio.
🔹 Predictive Insights for Smarter Decisions – Get investor-ready metrics that tie customer value to EBITDA and exit potential.
🔹 Hands-On Strategic Support – I don’t just hand over data—I work alongside you to validate, implement, and prove impact.
If you’re ready to stop defending your strategy and start proving it, let’s talk.