Align Marketing Attribution to Customer Lifetime Value
Joining us is Neil Hoyne, Chief Analytics Evangelist and Head of Customer Analytics at Google. Neil explains the substantial value organizations can achieve by incorporating the right attribution with marketing to integrate with CLV and customer relationship building.
Data Insights Increase the Bottom-line & Improve Customer Equity
Jose has produced massive value with his analytics projects, collectively totally over a billion dollars to date. He shares his insights on what worked and what did not then offers step-by-step advice on how you can gain budget too.
6 Tactics that Transform Learners to Leaders
The following excerpt is from The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company. Learn more at www.ahartsoe.com
8 Steps to a Strategic Plan for Experiments
The following excerpt is from The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company. Learn more at www.ahartsoe.com
5 Early Ways to Use Customer Lifetime Value Strategically
The following excerpt is from The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company. Learn more at www.ahartsoe.com
Using Data Lakes as a Transformation Tool
The following excerpt is from The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company. Learn more at www.ahartsoe.com
5 Tactics That Transform Listeners to Learners
The following excerpt is from The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company. Learn more at www.ahartsoe.com
Megatrends in Customer Data
The following excerpt is from The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company. Learn more at www.ahartsoe.com
Gaming Industry Analytics Leveraged and Explained
Gaming Industry Analytics Leveraged and Explained
What Kind of Customer Loyalty Program is Right for Your Brand?
In this clip, Allison Hartsoe, CEO of Ambition Data, outlines the 4 basic types of customer loyalty programs. You’ll learn about different customer loyalty programs and why high value customers should have different loyalty programs than all other customers.
How Customer Loyalty Goes Beyond Customer Retention
In this clip, Allison Hartsoe, CEO of Ambition Data, explores the customer decision journey and the point at which customers transition into the loyalty loop. The customer loyalty loop is a process that eliminates the consideration and evaluation stages in the customer journey. In the customer loyalty loop, customers no longer look for other competitors to buy from and become loyal to your brand.
The Difference Between Customer Loyalty and Brand Loyalty
In this clip, Allison Hartsoe, CEO of Ambition Data, explains why customer loyalty differs from brand loyalty. While customer loyalty is transactional, brand loyalty doesn't require any purchases.
Customer Satisfaction and Customer Loyalty - What's the Difference?
In this clip, Allison Hartsoe, CEO of Ambition Data, explores the relationship between customer loyalty and customer satisfaction. You'll learn all about Net Promoter Score (NPS) and how it can be used to measure customer satisfaction.
What is Customer Segmentation?
In this clip from the first video in Resilience: An Elearning Series For Ecommerce Brands In 2021, Allison covers the basic components of customer segmentation. Learn how companies can categorize and segment their customers by attributes such as demographics, psychographics, purchase patterns, geography, and more.
How to Measure Customer Loyalty
In this clip, Allison Hartsoe, CEO of Ambition Data, explores some different ways that brands can measure customer loyalty. While growth in Customer Lifetime Value (CLV) and Net Promoter Score are traditional ways to measure customer loyalty, Allison explains why brands should look at trend-able metrics that are unique to the brand to better assess customer loyalty.
How Discounts Impact Customer Loyalty
In this clip, Allison Hartsoe, CEO of Ambition Data, walks viewers through her Discounting Framework. You'll learn why data maturity and consumer demand are the key variables when considering the discounts you're offering customers.
Why is Starbucks' Customer Loyalty Program so Successful?
In this clip, Allison Hartsoe, CEO of Ambition Data, explores why Starbucks' app is such a strong example of a successful customer loyalty program. Starbucks makes excellent use of gamification, special offers, good UX design, mobile-pay, and more in their app as a way to increase customer loyalty.
Why is Customer Retention Important?
In this clip from the third video in Resilience: An Elearning Series For Ecommerce Brands In 2021, Allison shows you why one-and-done customers are a big problem for businesses of all kinds.
How to Calculate Customer Retention
In this clip, Allison Hartsoe, CEO of Ambition Data, walks viewers through the customer retention formula. She also explains what a good customer retention rate looks like for brands.