How to Build Customer Equity with eCommerce Data

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Internet Retailer Build Customer Equity eCommerce

"You have reams of customer data after the holidays. Don't let it lie untouched in pockets across your organization-use it to build a competitive advantage." - Allison Hartsoe

Internet Retailer has published a new article from CEO Allison Hartsoe on using eCommerce data. The holidays are over - do you have a plan for how to use all of your customer data? Learn the three steps:

  • Set the Data to Listen to the Customer

  • Use Data to Achieve Customer-Friendly Goals

  • Use Data to Please Customers Even More

Read the full article on Internet Retailer. Subscription required, but it is no cost to register. 

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