Customer Data Vs. User Data - How The World's Biggest Online Companies Value Your Data

Did you know that many of the companies who's products and services you use everyday don't consider you to be their customer? In fact, there's an important difference between customer data and user data. Richard S. Whitt, President of GLIA Foundation and former Corporate Director of Strategic Initiatives at Google and Allison Hartsoe explore the difference between customers and user in this clip. Taken from Episode 128 of the Customer Equity Accelerator Podcast titled Customer Data Privacy: Who Has The Right To Use It? Learn why many of the biggest companies on the web don't consider the people who use their services everyday as customers. Instead, they see their users as a digital resource to be mined. More specifically, user data is the resource that can be mined and sold. If that's the case, then who are their customers? How do they make money? Find out by watching the video. Listen to Episode 128, Customer Data Privacy: Who Has The Right To Use It? to listen to this episode about all things data privacy. Listen to the full episode