Everything Has Changed - Reshaping The Retail Experience For The Digital World

Brand leadership expert Denise Lee Yohn joins Allison Hartsoe to discuss the changes that retail has undergone during the pandemic. Watch the clip from Episode 126 of the Customer Equity Accelerator podcast above to listen to their conversation. Denise and Allison discuss how digital and mobile experiences can open up new opportunities for retailers rather than constrain them. They touch on topics like re-thinking the customer experience from in-store to online by embracing the full capabilities of digital. Allison and Denise also look at a few examples of different industries that have shifted their customer experience to take advantage of the digital formats consumers are turning toward. You can get Denise's book, Fusion: How Integrating Brand & Culture Power's The World's Greatest Companies on Amazon by clicking here. Listen to Episode 126, The New Normal For Retail to learn more about brand leadership strategies that companies should be leveraging during and post-pandemic.