High Powered Social Media Metrics

Here is a great list of powerful metrics to use on social media. I've culled these from Gary Angel's Semphonic presentations which are available

Community Metrics (like Facebook or Google+)

. Incremental Reach: New visitors to the Community from Non-Branded Natural Search

. Effective Reach: Direct Community Traffic + Non-Competitive Search Traffic Visits/ All Visits

. Community Independence: Visits sourced on a main site that drive to a community / Total community visits

. Community Integration:  Visits sourced on the community that drive to a main site.

Conversion Metrics

. Direct Marketing Effectiveness: Visits that include community and a main site measure of success/ all community visits

. Halo Marketing Effectiveness: Visitors that include community and a main site measure of success / all visitors

Product Metrics

. Issue Rate: Problems by Feature of Application / Total Problems

. Feature Requests: Request count by  Feature