Is The Employee Experience As Important As The Customer Experience?

Brand leadership expert Denise Lee Yohn joins Allison Hartsoe to discuss the importance and challenges of employee experience in this clip from Episode 126 of the Customer Equity Accelerator Podcast.Learn how brands can use the same tools used for designing the customer experience and apply it to the employee experience. Allison and Denise also discuss unique ideas like measuring employee equity in a company, the fusion of brand and culture, and much more in this clip. Denise is the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. You can get Denise's book, Fusion: How Integrating Brand & Culture Power's The World's Greatest Companies on Amazon by clicking here. Listen to Episode 126, The New Normal For Retail to learn more about brand leadership strategies that companies should be leveraging during and post-pandemic.