In this clip from the third video in Resilience: An Elearning Series For Ecommerce Brands In 2021, Allison shows you why one-and-done customers are a big problem for businesses of all kinds.

In this clip, Allison Hartsoe, CEO of Ambition Data, walks viewers through the customer retention formula. She also explains what a good customer retention rate looks like for brands.

In this clip, Allison Hartsoe, CEO of Ambition Data, explores the difference between customer retention and customer loyalty. You'll also learn why strategies for customer retention and customer loyalty require different approaches.

In this clip, Allison Hartsoe, CEO of Ambition Data, dives into the formulas behind customer retention and churn rate.You'll learn why brands should be focusing on retention rather than churn. Allison also shares her thoughts about why it's not realistic for brands to expect a 0% churn rate.

In this clip, Allison Hartsoe, CEO of Ambition Data, explores different ways to increase customer retention. She also explains why ecommerce brands can use customer data to their advantage when looking at strategies to increase customer retention.

In this clip, Allison Hartsoe, CEO of Ambition Data, explores why Starbucks is so good at getting customers to come back over and over again. Not surprisingly, customer data plays a huge role in the customer retention success that Starbucks benefits from today.

In this clip, Allison Hartsoe, CEO of Ambition Data, walks viewers through the way that we at Ambition Data approach customer retention in our new customer intelligence platform, Rubano. You'll see the different ways that Rubano can be used to segment at-risk customers and reach them with timely messaging to increase retention.