In this clip, Allison Hartsoe, CEO of Ambition Data, outlines the 4 basic types of customer loyalty programs. You’ll learn about different customer loyalty programs and why high value customers should have different loyalty programs than all other customers.

In this clip, Allison Hartsoe, CEO of Ambition Data, explores the customer decision journey and the point at which customers transition into the loyalty loop. The customer loyalty loop is a process that eliminates the consideration and evaluation stages in the customer journey. In the customer loyalty loop, customers no longer look for other competitors to buy from and become loyal to your brand.

In this clip, Allison Hartsoe, CEO of Ambition Data, explains why customer loyalty differs from brand loyalty. While customer loyalty is transactional, brand loyalty doesn't require any purchases.

In this clip, Allison Hartsoe, CEO of Ambition Data, explores the relationship between customer loyalty and customer satisfaction. You'll learn all about Net Promoter Score (NPS) and how it can be used to measure customer satisfaction.

In this clip, Allison Hartsoe, CEO of Ambition Data, explores some different ways that brands can measure customer loyalty. While growth in Customer Lifetime Value (CLV) and Net Promoter Score are traditional ways to measure customer loyalty, Allison explains why brands should look at trend-able metrics that are unique to the brand to better assess customer loyalty.

In this clip, Allison Hartsoe, CEO of Ambition Data, walks viewers through her Discounting Framework. You'll learn why data maturity and consumer demand are the key variables when considering the discounts you're offering customers.

In this clip, Allison Hartsoe, CEO of Ambition Data, explores why Starbucks' app is such a strong example of a successful customer loyalty program. Starbucks makes excellent use of gamification, special offers, good UX design, mobile-pay, and more in their app as a way to increase customer loyalty.