The Social Dilemma - How Companies Use Our Data To Manipulate Us

How are companies using our data? It started with the big tech companies, but now some people have concerns about the way that everyday companies use our data. Richard S. Whitt, President of GLIA Foundation and former Corporate Director of Strategic Initiatives at Google and Allison Hartsoe explore the implications of consumer access to "free" online tools and platforms. They also explore the way that our data is being used for more than just selling us goods and services. Taken from Episode 128 of the Customer Equity Accelerator Podcast. You'll understand how the big tech platform companies (you know the ones) figured out a way to provide free services to hundreds of millions consumers while at the same time monetizing the data that those consumers willingly give them. Richard also explores what he calls the SEAMs Cycle. The SEAMs (Surveillance, Extraction, Analysis, Manipulation) Cycle is the feedback loop that's created multiple times throughout the day from the interactions you have with your devices. You'll learn how this process influences our purchase decisions, views on life, and political decisions. Data is being leveraged for much more than just selling us goods and services. Listen to Episode 128, Customer Data Privacy: Who Has The Right To Use It? to listen to this episode about all things data privacy.