Ep. 127 | Getting To Know Your Customers with Moira McKenna
There is this ability to be empathetic as a brand to your consumer base if you actually understand and use the data well.
Moira McKenna
Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO
We’re immensely proud of Rubano and the potential it represents for companies to become closer to their customers, to know them, and innovate for them.
Allison Hartsoe
Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu
At Tesla, eBay and now Albertsons the customer focus is part of the core strategy from the leadership team.
Colleen Qiu
Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford
"Trust builds loyalty and loyalty builds customer lifetime value."
Jeff Nemeth
Ep. 121 | How Loyalty Programs Accelerate Recovery
"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV."
Len Llaguno
Ep 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor
Actionable insights spring from high quality technology.
Allison Hartsoe
Ep 115 | How to Build a Cost-Effective Customer-Centric Technology Stack
Most customer-centric technologies fail because they overpromise, the technology is inflexible, and it takes too much time to implement.
Tisson Mathew
Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell
When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics.
Brandon Purcell
Ep. 99 | Bonding the CLV Community
Retail's approach is often mind-numbingly transactive when it should be an emotional bond.
Allison Hartsoe
Ep. 98 | Operationalizing Customer Lifetime Value (CLV)
In my opinion, CLV can be and should be one of those key top line metrics or currencies that helps measure customer-centricity.
Ahmer Inam
Ep. 87 | Customer Targeting Gone Wrong: The Big Fish News Story
Pause, take a moment and ask, should we target these people? What could go wrong?
Allison Hartsoe
Ep. 82 | Quantifying CX with Michael Allenson
You cannot game customer lifetime value the same way net promoter score can be gamed.
Michael Allenson
Ep. 81 | Customer Data as an Asset with Doug Laney
It's imperative for companies to treat data as an asset - and it meets the definition of an asset - but accountants don't currently allow it.
Doug Laney
Ep. 76 | Naked Statistics. A candid book review.
It's true when you put the word "naked" in front of just about anything it becomes exciting.
Allison Hartsoe
Ep. 65 | Beyond CDPs: Customer Intelligence
People think that if my product spits out a CLV, it's going to work. But you never know what data it's using. That's dangerous.
Michael Greenberg
Ep. 54 | 2019 Predictions Show with Dan McCarthy
We're starting to form a report card for key customer-based KPIs that puts companies head to head on all major dimensions.
Dan McCarthy
