Ep. 129 | Next Generation Business Metrics with Jim Deiotte
I just don’t think enough time has been spent with customers and understanding the value that they can confer. And with the flow of data that’s happening out there right now I think you can really solidify and prove greater portions of value on your customer relationships.
Jim Deiotte
Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO
We’re immensely proud of Rubano and the potential it represents for companies to become closer to their customers, to know them, and innovate for them.
Allison Hartsoe
Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford
"Trust builds loyalty and loyalty builds customer lifetime value."
Jeff Nemeth
Ep. 121 | How Loyalty Programs Accelerate Recovery
"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV."
Len Llaguno
Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell
When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics.
Brandon Purcell
Ep. 102 | 2019 CEA Podcast Directory
If you're not sure where to start, or if you missed something good, the 2019 CEA Podcast Directory will guide you.
Allison Hartsoe
Ep. 100 | The Evolution of Customer Analytics at Electronic Arts
Sometimes I think about my groups like a consulting organization. We have to pick the right products based on their position on the curve.
Zachary Anderson
Ep. 99 | Bonding the CLV Community
Retail's approach is often mind-numbingly transactive when it should be an emotional bond.
Allison Hartsoe
Ep. 98 | Operationalizing Customer Lifetime Value (CLV)
In my opinion, CLV can be and should be one of those key top line metrics or currencies that helps measure customer-centricity.
Ahmer Inam
Ep. 90 | Black Friday with Pete Fader
Black Friday is the day when you identify your worst customers and treat them like royalty.
Peter Fader
Ep. 71 | Customer Loyalty with Pete Fader
True loyalty emerges when you reduce the switching costs and people stay with you anyway.
Pete Fader
Ep. 70 | Amazon Strategy for DTC Retailers
The prime customer base is a great pool of customers to tap into and Amazon is offering more ways to do that.
Mark Mahaney
Ep. 62 | Cultivating Customers with Elea Feit
We're trying to build a relationship with a customer on a 1:1 level - just like the real world.
Elea Feit
Ep. 55 | Martech Predictions with Scott Brinker
The big challenge for marketers is the speed of change - how do we keep up?
Scott Brinker
Ep. 54 | 2019 Predictions Show with Dan McCarthy
We're starting to form a report card for key customer-based KPIs that puts companies head to head on all major dimensions.
Dan McCarthy
Ep. 53 | 2019 Customer-Centric Marketing Predictions
That's why CLV-driven marketing is so powerful: it helps us weigh choices by the opportunity cost instead of opinion.
Allison Hartsoe
Ep. 51 | 2018 CEA Show Directory
Marketing with CLV is not magic. It's just a very specific journey that you can follow to get results.
Allison Hartsoe
Ep. 47 | Black Friday with Pete Fader
Black Friday is the day when you identify your worst customers and treat them like royalty.
Peter Fader
Ep. 45 | Activating CLV Marketing at The Bouqs
There's more financial opportunity in the 26% to 85% of the customer base. This is why it's a big focus of ours.
Phil Irvine
Ep. 43 | The Customer Revolution is Here
It's not 1980, it's the 21st century; and connecting well with the right customers matters more to than ever before.
Allison Hartsoe