Allison Hartsoe 2/27/20 Allison Hartsoe 2/27/20

Ep. 107 | Customer-centric subscriptions with Trade Coffee’s Mike Lackman

The pipes to create subscriptions are way easier, but running a good subscription model is still really hard.

Mike Lackman

Allison Hartsoe 1/30/20 Allison Hartsoe 1/30/20

Ep. 105 | Building the DTC channel with Spindrift’s Calvin Lammers

Analysts don't get the credit for the amount of work and insights to empower business leaders. This is a crucial part of our ecommerce team.

Calvin Lammers

Allison Hartsoe 1/2/20 Allison Hartsoe 1/2/20

Ep. 103 | Customer Tribes with Tim Ash

Have a point of view, a voice, an editorial stance. Authenticity is a huge advantage.

Tim Ash

Allison Hartsoe 12/12/19 Allison Hartsoe 12/12/19

Ep. 101 | Customer-centric growth with NakedWines.com

A test and learn culture is critical to customer-centric success.

Greg Banbury

Allison Hartsoe 11/14/19 Allison Hartsoe 11/14/19

Ep. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership

We are not overly attached to any one idea or product. We continuously solve for the customer need, while remaining platform and technology agnostic.

Sumantro 'Sumo' Das

Allison Hartsoe 9/26/19 Allison Hartsoe 9/26/19

Ep. 90 | Black Friday with Pete Fader

Black Friday is the day when you identify your worst customers and treat them like royalty.

Peter Fader

Allison Hartsoe 8/22/19 Allison Hartsoe 8/22/19

Ep. 85 | Hubspots Voice of Customer Journey with Amanda Whyte

One of the first things we had to do was go evaluate where is all of our customer feedback coming from and what's being done with it?

Amanda Whyte

Allison Hartsoe 8/15/19 Allison Hartsoe 8/15/19

Ep. 84 | Amazon – Customer-Centric Sales Channel

Advertisers on Amazon can target shoppers based on what we've researched, looked at and bought, or not. This rich audience targeting is not available elsewhere and you don't have to be selling on Amazon to use it.

Kiri Masters

Allison Hartsoe 8/8/19 Allison Hartsoe 8/8/19

Ep. 83 | Amazon Prime Day vs Alibaba Singles Day

Alibaba Singles Day sales overwhelmed Amazon Prime Day in only 10 minutes. After 20 minutes it eclipsed Black Friday's sales as well.

Alessandra Bruni

Allison Hartsoe 6/27/19 Allison Hartsoe 6/27/19

Ep. 77 | Five Questions Marketers Need to Answer

These questions first came about because I get a bit of a nerdy thrill when I lift the covers on a company's website to see what kind of data they are capturing.

Allison Hartsoe