Allison Hartsoe 11/5/20 Allison Hartsoe 11/5/20

Ep. 126 | The New Normal For Retail with Denise Lee Yohn

I always say that your brand is what you do and how you do it. So as a leader you need to make sure that you are leading your organization in a way that is aligned with your brand vision.

Denise Lee Yohn

Allison Hartsoe 4/23/20 Allison Hartsoe 4/23/20

Ep. 112 | How to manage through the COVID-19 crisis

The COVID-19 crisis can be an opportunity to emerge as a better business.

Gregory Shephard

Allison Hartsoe 4/21/20 Allison Hartsoe 4/21/20

Ep. 111 | How to Grow Your Business Using a North Star

There is no reason to accept a 90% failure rate among entrepreneurs.

Gregory Shephard

Allison Hartsoe 3/26/20 Allison Hartsoe 3/26/20

Ep. 109 | Gifting as a Customer-Centric Strategy with Monika Kochhar CEO of SmartGift

Thank you' gifts have risen 71% in last 2 weeks benefiting IT staff, teachers, employees, nurses and doctors.

Monika Kochhar

Allison Hartsoe 3/12/20 Allison Hartsoe 3/12/20

Ep. 108 | Customer-centric Culture Transformation with Dr. Rachel Headley

If you think change is just going to suck for three years then you need to update your transformation model.

Dr. Rachel Headley

Allison Hartsoe 2/27/20 Allison Hartsoe 2/27/20

Ep. 107 | Customer-centric subscriptions with Trade Coffee’s Mike Lackman

The pipes to create subscriptions are way easier, but running a good subscription model is still really hard.

Mike Lackman

Allison Hartsoe 1/30/20 Allison Hartsoe 1/30/20

Ep. 105 | Building the DTC channel with Spindrift’s Calvin Lammers

Analysts don't get the credit for the amount of work and insights to empower business leaders. This is a crucial part of our ecommerce team.

Calvin Lammers

Allison Hartsoe 1/16/20 Allison Hartsoe 1/16/20

Ep. 104 | 2020 Customer-Centric Predictions

"There's no better way to accelerate than through the deep understanding of your customer base."

Allison Hartsoe

Allison Hartsoe 12/12/19 Allison Hartsoe 12/12/19

Ep. 101 | Customer-centric growth with NakedWines.com

A test and learn culture is critical to customer-centric success.

Greg Banbury

Allison Hartsoe 10/17/19 Allison Hartsoe 10/17/19

Ep. 93 | Get More from Retail Technology w Nixon’s Gary Penn

Look at ecommerce in steps. Can I convert on any device? Then can I touch it, feel it, smell it?

Gary Penn

Allison Hartsoe 9/26/19 Allison Hartsoe 9/26/19

Ep. 90 | Black Friday with Pete Fader

Black Friday is the day when you identify your worst customers and treat them like royalty.

Peter Fader

Allison Hartsoe 8/22/19 Allison Hartsoe 8/22/19

Ep. 85 | Hubspots Voice of Customer Journey with Amanda Whyte

One of the first things we had to do was go evaluate where is all of our customer feedback coming from and what's being done with it?

Amanda Whyte

Allison Hartsoe 8/15/19 Allison Hartsoe 8/15/19

Ep. 84 | Amazon – Customer-Centric Sales Channel

Advertisers on Amazon can target shoppers based on what we've researched, looked at and bought, or not. This rich audience targeting is not available elsewhere and you don't have to be selling on Amazon to use it.

Kiri Masters

Allison Hartsoe 8/8/19 Allison Hartsoe 8/8/19

Ep. 83 | Amazon Prime Day vs Alibaba Singles Day

Alibaba Singles Day sales overwhelmed Amazon Prime Day in only 10 minutes. After 20 minutes it eclipsed Black Friday's sales as well.

Alessandra Bruni

Allison Hartsoe 6/27/19 Allison Hartsoe 6/27/19

Ep. 77 | Five Questions Marketers Need to Answer

These questions first came about because I get a bit of a nerdy thrill when I lift the covers on a company's website to see what kind of data they are capturing.

Allison Hartsoe