Ep 119 | The Economics of Identity with Max Kirby of Publicis Groupe
"Generally speaking, what you don’t know that someone else knows about you can be very powerful."
Max Kirby
Ep. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership
We are not overly attached to any one idea or product. We continuously solve for the customer need, while remaining platform and technology agnostic.
Sumantro 'Sumo' Das
Ep. 74 | Communicate Insights with Kathleen Maley
"Most analysts are trained to communicate the validity of their answer, but your business partner only wants to know what she can do with this information."
Kathleen Maley
Ep. 73 | The Evolution of Marketing Analytics
As the web analytics industry grew up, we discovered people who had been doing marketing analysis for generations.
Jim Sterne
Ep. 56 | 3 Marketing Myths with Steven Sashen
There are no best practices. What works for one person may not work for you.
Steven Sashen
Ep. 45 | Activating CLV Marketing at The Bouqs
There's more financial opportunity in the 26% to 85% of the customer base. This is why it's a big focus of ours.
Phil Irvine