In this clip, Allison Hartsoe, CEO of Ambition Data, covers customer acquisition cost (CAC), its formula, and the impact it has on your business.

In this clip, Allison Hartsoe, CEO of Ambition Data, shows you the average cost of customer acquisition across multiple industries. You'll also learn a good rule-of-thumb to follow when determining if you're spending too much or too little on customer acquisition.

In this clip, Allison Hartsoe, CEO of Ambition Data, shows you what a healthy CAC:CLV ratio looks like and why that matters for brands. By looking at the CAC:CLV ratio you can get a good sense of how your business is performing over time.

In this clip, Allison Hartsoe, CEO of Ambition Data, explores why it's important to look at customer acquisition costs across all of your marketing channels. You'll learn about the different channels that your customers are coming from like direct, organic, social, paid search, and more.

In this clip, Allison Hartsoe, CEO of Ambition Data, shows viewers how campaign codes can give brands complete visibility into the customer acquisition journey and purchase attribution.

In this clip, Allison shows you different ways to reduce customer acquisition costs using the CAC to CLV ratio.

In this clip, Allison explores how brands can use the CAC:CLV ratio to understand the health of their customer acquisition strategy.

In this clip, Allison shares a clip from her podcast with Zack Anderson, Chief Analytics Officer at Electronic Arts. In this short clip, you'll hear about the way that Electronic Arts was able to reduce customer acquisition costs using the CAC:CLV ratio.