How Electronic Arts Reduced Customer Acquisition Costs Using CLV (Customer Lifetime Value)

Resilience
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In this audio clip from our eLearning series Allison shares part of a conversation from her podcast with Zack Anderson, former Chief Analytics Officer at Electronic Arts. In this short clip, you'll hear about the way that Electronic Arts was able to reduce customer acquisition costs using the CAC:CLV ratio. Listen to the full episode of the podcast this clip came from by clicking here. 

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