How can Customer Segmentation Help You?
In this clip from our eLearning series, Allison covers the benefits of customer segmentation and how it can help companies.
What can proper customer segmentation do?
Segmenting your customers by Customer Lifetime Value (CLV) can help your company in many ways. It allows you to:
Reverse-engineer where your best customers came from so you can find more of them
Identify when customers need a personal nudge to bolster retention
Build partnerships within your company across different departments for the benefit of the customer
Turn retention into loyal advocacy
Guide innovation efforts
But that's not all.
Investors are now looking at the CLV segmentation to value companies. And board members are also using segmentation to understand how pressing issues like equity and sustainability fit with your customer base. These are just a few examples of how proper customer segmentation can help your company.