In this clip from the first video in Resilience: An Elearning Series For Ecommerce Brands In 2021, Allison covers the basic components of customer segmentation. Learn how companies can categorize and segment their customers by attributes such as demographics, psychographics, purchase patterns, geography, and more.

Learn about the 4 tiers of CLV-driven customer segmentation in the customer segmentation pyramid and how companies can use CLV and customer health to identify, categorize, and segment their customers.

In this clip, Allison Hartsoe, CEO of Ambition Data, covers the benefits of customer segmentation and segmenting customers by CLV.

In this clip, Allison Hartsoe, CEO of Ambition Data, shows you two real-world examples of customer segmentation from the banking industry and the ecommerce industry.

In this video you’ll learn about the key differences between CLV and recency frequency modelling, why there’s no single right way to measure CLV for every company, the different components of the CLV formula, and more.

In this clip, Allison Hartsoe, CEO of Ambition Data, covers the 5 steps that companies should follow for effective customer segmentation.

Allison Hartsoe, CEO of Ambition Data, walks viewers through a few different customer segmentation features in our new software, Rubano. You’ll see how Rubano can be used to segment customers by Customer Lifetime Value (CLV or LTV) in order to drive more revenue for your brand.