Where Should You Start On Your Customer Data Journey?

If you could get your customer data to achieve any organizational goal, what would that goal be? Moira McKenna, VP of Business Development & Customer Success at Throtle.io, and host Allison Hartsoe discuss how brands should start their data journey to reach their goals in this clip from Episode 127 of the Customer Equity Accelerator Podcast titled Getting To Know Your Customers. You'll learn that the key to using customer data to tackle challenges or take advantage of opportunities is knowing exactly what you want your data to do for you before you start using it. You'll also learn about the importance of taking a look at all the data that's available to you, the issues with data silos, actionable outcomes of using your data, and more. Listen to Episode 127, Getting To Know Your Customers to learn more about leveraging your company's customer data to better connect with your customers. Listen to the full episode