11/25/20 11/25/20

Where Should You Start On Your Customer Data Journey?

Moira McKenna, VP of Business Development & Customer Success at Throtle.io and Allison Hartsoe, CEO of Ambition Data discuss how companies and brands should start their data journey in this clip from Episode 127 of the Customer Equity Accelerator Podcast titled Getting To Know Your Customers.

11/25/20 11/25/20

Is Your Company "Getting It Right" When It Comes To Customer Data?

Moira McKenna, VP of Business Development & Customer Success at Throtle.io and Allison Hartsoe explore good and bad examples of customer data management in this clip from Episode 127 of the Customer Equity Accelerator Podcast titled Getting To Know Your Customers.

10/11/20 10/11/20

Understanding Customer Lifetime Value as the Intersection of Marketing, Finance & Customer Loyalty

Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss the importance of Customer Lifetime Value (CLV) in marketing and loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.

10/11/20 10/11/20

Assets or Liabilities? Learn the Truth Behind Customer Loyalty Programs

Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss how the COVID-19 pandemic has impacted loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.

1/31/20 1/31/20

C-Suite TV Insights Interview

With so much information out there, how do you know you have the right data and are using it properly to ensure your business is using it correctly? If it doesn’t increase your company’s bottom line, then data is useless. Is there a key to unlocking the value of your data?

10/11/19 10/11/19

Portland Business Journal Feature: Making Data Deliver

All around the clock, the wired world is giving off signals. Savvy sales and marketing teams are mining those â€œsignals of intentionâ€ and marrying them with statistics, machine learning and artificial intelligence.