Assets or Liabilities? Learn the Truth Behind Customer Loyalty Programs

Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss the liability behind loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.Learn how loyalty programs impact the balance sheet, reporting and compliance issues to consider with loyalty programs, and how some companies like Delta, American Airlines, Marriott, and American Express spend BILLIONS on their loyalty programs. Finally, you'll learn how actuarial theory can help make the case for the viability of a loyalty program despite the liabilities. Listen to Episode 121 of the Customer Equity Accelerator podcast.