Understanding Customer Lifetime Value as the Intersection of Marketing, Finance & Customer Loyalty
Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss the importance of Customer Lifetime Value (CLV) in marketing and loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.
Assets or Liabilities? Learn the Truth Behind Customer Loyalty Programs
Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss how the COVID-19 pandemic has impacted loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.
Why Customer Lifetime Value is Your Most Critical Metric
Why Customer Lifetime Value is Your Most Critical Metric