Exploring The Future Of Business Metrics & Why They Matter
Jim Deiotte and Allison Hartsoe explore the new business metrics that companies and stakeholders are putting greater focus on in this clip from Episode 129 of the Customer Equity Accelerator Podcast.
Measuring Momentum for Business Growth in the Digital World
Mike Berland, Founder of Decode_M and author of Maximum Momentum: How to Get It, How to Keep It, sits down with Allison Hartsoe, CEO of Ambition Data to discuss how brands can measure momentum in the digital world in this clip from Episode 125 of the Customer Equity Accelerator podcast.
The 5 Drivers of Momentum That Help Brands Succeed & Politicians Win Elections
Mike Berland, Founder of Decode_M and author of Maximum Momentum: How to Get It, How to Keep It, sits down with Allison Hartsoe, CEO of Ambition Data to discuss the 5 key drivers of momentum in this clip from Episode 125 of the Customer Equity Accelerator podcast.
Understanding Customer Lifetime Value as the Intersection of Marketing, Finance & Customer Loyalty
Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss the importance of Customer Lifetime Value (CLV) in marketing and loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.
Assets or Liabilities? Learn the Truth Behind Customer Loyalty Programs
Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss how the COVID-19 pandemic has impacted loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.