Measuring Momentum for Business Growth in the Digital World

Mike Berland, Founder of Decode_M and author of Maximum Momentum: How to Get It, How to Keep It, sat down with Allison Hartsoe, CEO of Ambition Data in Episode 125 of the Customer Equity Accelerator podcast. Watch the clip above as they discuss the way brands can measure momentum in the digital world using data analytics.

Mike's hypothesis is that anything that happens is happening online and is happening in a conversation. He uses web analytics, social media analytics and other unique data points to measure awareness and sentiment around online conversations. By combining and analyzing these data points you can actually measure the momentum that brands generate online.

You can get Mike's book, Maximum Momentum: How to Get It, How to Keep it on Amazon by clicking here.

Listen to Episode 125, Learning from Politics: How Momentum Impacts Your Business to learn more about using digital analytics and data strategy to generate momentum for you brand.