The 5 Drivers of Momentum That Help Brands Succeed & Politicians Win Elections

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Mike Berland, Founder of Decode_M and author of Maximum Momentum: How to Get It, How to Keep It, sits down with Allison Hartsoe, CEO of Ambition Data to discuss the 5 key drivers of momentum in this clip from Episode 125 of the Customer Equity Accelerator podcast.

Watch the video above to learn how momentum masters leverage disruption, innovation, polarization, sticky issues, and social impact to captivate people, capitalize on trends, grow brands, and win elections. Allison and Mike also discuss the drivers of momentum that President Trump uses in his political strategy.

You can get Mike's book, Maximum Momentum: How to Get It, How to Keep it on Amazon by clicking here.

Listen to Episode 125, Learning from Politics: How Momentum Impacts Your Business to learn how you can leverage digital analytics and big data across different marketing channels to generate momentum for your brand.

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