Understanding Customer Lifetime Value as the Intersection of Marketing, Finance & Customer Loyalty

Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss the importance of Customer Lifetime Value (CLV) in marketing and loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.Learn how CLV exists at the intersection between marketing and finance, how CLV can be used to optimize retention and acquisition efforts of loyalty programs and marketing teams, how CLV can drive ROI, the importance of quality of customers rather than volume of customers, and much, much more. The Customer Equity Accelerator is a podcast for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Listen to Episode 121 of the Customer Equity Accelerator podcast.