Align Marketing Attribution to Customer Lifetime Value
Joining us is Neil Hoyne, Chief Analytics Evangelist and Head of Customer Analytics at Google. Neil explains the substantial value organizations can achieve by incorporating the right attribution with marketing to integrate with CLV and customer relationship building.
Data Insights Increase the Bottom-line & Improve Customer Equity
Jose has produced massive value with his analytics projects, collectively totally over a billion dollars to date. He shares his insights on what worked and what did not then offers step-by-step advice on how you can gain budget too.
Four Flavors of Customer Loyalty
Wharton Professor Peter Fader dives into customer loyalty in the Accelerator.
Understanding Customer Lifetime Value as the Intersection of Marketing, Finance & Customer Loyalty
Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss the importance of Customer Lifetime Value (CLV) in marketing and loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.
Is COVID-19 Impacting Customer Loyalty? Learn the Facts from a Customer Loyalty Professional
Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss how the COVID-19 pandemic has impacted loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.
Assets or Liabilities? Learn the Truth Behind Customer Loyalty Programs
Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss how the COVID-19 pandemic has impacted loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.
Should Companies Discount During COVID?
Why should companies care about discounting during COVID? I’ve been thinking a lot about this question. For the first time ever, I saw an 85% off discount in a store that was not closing. Discount sales clearly drive purchase behavior, but they also have negative trade offs.