How to Reduce Customer Acquisition Cost
In this clip, Allison shows you different ways to reduce customer acquisition costs using the CAC to CLV ratio.
What is a Good Customer Acquisition Strategy?
In this clip, Allison explores how brands can use the CAC:CLV ratio to understand the health of their customer acquisition strategy.
How to Use the Customer Segmentation Pyramid
Learn about the 4 tiers of CLV-driven customer segmentation in the customer segmentation pyramid and how companies can use CLV and customer health to identify, categorize, and segment their customers.
How can Customer Segmentation Help You?
In this clip, Allison Hartsoe, CEO of Ambition Data, covers the benefits of customer segmentation and segmenting customers by CLV.
How Electronic Arts Reduced Customer Acquisition Costs Using CLV (Customer Lifetime Value)
In this clip, Allison shares a clip from her podcast with Zack Anderson, Chief Analytics Officer at Electronic Arts. In this short clip, you'll hear about the way that Electronic Arts was able to reduce customer acquisition costs using the CAC:CLV ratio.
Two Fantastic Examples of Customer Segmentation
In this clip, Allison Hartsoe, CEO of Ambition Data, shows you two real-world examples of customer segmentation from the banking industry and the ecommerce industry.
What is Customer Lifetime Value (CLV)?
In this video you’ll learn about the key differences between CLV and recency frequency modelling, why there’s no single right way to measure CLV for every company, the different components of the CLV formula, and more.
Five Steps to Follow for Effective Customer Segmentation
In this clip, Allison Hartsoe, CEO of Ambition Data, covers the 5 steps that companies should follow for effective customer segmentation.
How to Segment Customers with Rubano
Allison Hartsoe, CEO of Ambition Data, walks viewers through a few different customer segmentation features in our new software, Rubano. You’ll see how Rubano can be used to segment customers by Customer Lifetime Value (CLV or LTV) in order to drive more revenue for your brand.