What Do You as a Retailer Stand to Gain from Black Friday and Cyber Monday?
It's that time of year again - 'The Holidays.' We all know what that means, mass hysteria for finding those all-important deals that retailers offer at this time of year. As the floodgates open and waves of deal-seeking consumers flock
Portland Business Journal Feature: Making Data Deliver
All around the clock, the wired world is giving off signals. Savvy sales and marketing teams are mining those “signals of intention†and marrying them with statistics, machine learning and artificial intelligence.
The Business Roundtable's New Customer Focus
One of our core principles is about surfacing the value of the customer within an organization. We often do that with customer lifetime value, but the overall actions or applications of this math are rightfully called customer-centric. Sadly, in some companies, the phrase customer-centric is more hyperbole.
Why Customer Lifetime Value is Your Most Critical Metric
Why Customer Lifetime Value is Your Most Critical Metric
Four Steps to Build a Customer-Centric Martech Stack
Four Steps to Build a Customer-Centric Martech Stack
Your Company has Stalled. Now What? It's Time to Rethink the Way You View Your Customers
Your Company has Stalled. Now What? It's Time to Rethink the Way You View Your Customers
For data-savvy marketers, there's a new keyword: Intent
For data-savvy marketers, there's a new keyword: Intent
DMD Innovators Series: Allison Hartsoe, Ambition Data
DMD Innovators Series: Allison Hartsoe, Ambition Data
Machine Learning Teaches Marketers to Cultivate a Growth Mindset
Machine Learning Teaches Marketers to Cultivate a Growth Mindset
The Most Valuable Marketing Metric - Customer Lifetime Value
The Most Valuable Marketing Metric - Customer Lifetime Value
Seven fundamentals to set an analytics team up for success
Seven fundamentals to set an analytics team up for success
Ambition Data Announces Speakers for Customer Centricity Conference 2018: Equity Accelerated
Ambition Data Announces Speakers for Customer Centricity Conference 2018: Equity Accelerated
What to Listen for at Adobe's Conference - March 23, 2018
For those of us who started going to the Omniture SiteCatalyst events way back in Utah, it's been a strange ride to see how this conference has changed. Originally the focus was on how analytics help you do more with the SiteCatalyst tool.
The Stages of CLV Acceptance- Where is Your Company on the Adoption Curve?
The Stages of CLV Acceptance- Where is Your Company on the Adoption Curve?
Ambition Data Partners with Google and the Wharton School of the University of Pennsylvania to Present Customer Centricity Conference 2018: Equity Accelerated
Ambition Data Partners with Google and the Wharton School of the University of Pennsylvania to Present Customer Centricity Conference 2018: Equity Accelerated
How to Build Customer Equity with eCommerce Data
How to Build Customer Equity with eCommerce Data
It's Time to Accelerate - Customer Centricity Conference 2018 Registration Now Open
It's Time to Accelerate - Customer Centricity Conference 2018 Registration Now Open